TOPICTECHNICAL SEO
Technical SEO
2 insights on technical seo. Each opens with the direct answer.
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2026.10.28 · 8 MIN
Google repeated its hyphen advice. Should you rename your underscore URLs?
Google now says it reads underscore-joined words as one word. Renaming live URLs still costs more than it returns. When to switch and when to leave them.
→ 2026.10.20 · 8 MINGoogle says [ and %5B are different URLs. Which URL variants split your pages?
Google treats raw and encoded brackets as two URLs. Which URL variants count as separate, what it costs, and how to keep one form everywhere.
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