https://ethosengine.io/insights How the press, Google and AI engines decide which brands to recommend. en https://ethosengine.io/insights/site-reputation-policy-eea-split https://ethosengine.io/insights/site-reputation-policy-eea-split Wed, 07 Oct 2026 12:00:00 GMT Since 30 August 2026 Google's site reputation manual action no longer affects results in the EEA. What changed, what did not, and an eight-step audit. https://ethosengine.io/insights/creator-handle-vs-brand-handle https://ethosengine.io/insights/creator-handle-vs-brand-handle Wed, 07 Oct 2026 12:00:00 GMT The same creator video can run from the creator's handle or yours. What two 2026 datasets show for Instagram collab posts, partnership ads and Spark Ads. https://ethosengine.io/insights/chatgpt-site-operator-first-party-pages https://ethosengine.io/insights/chatgpt-site-operator-first-party-pages Wed, 07 Oct 2026 12:00:00 GMT In August 2026 ChatGPT began scoping many background searches to named domains. What the trackers agree on, where they differ, and a seven-step audit. https://ethosengine.io/insights/search-console-multimodal-filter-no-queries-method https://ethosengine.io/insights/search-console-multimodal-filter-no-queries-method Tue, 06 Oct 2026 12:00:00 GMT Search Console's multimodal filter shows pages but no queries. A decision table and a seven-step method for reading Lens and Circle to Search data. https://ethosengine.io/insights/linkedin-qualified-leads-optimization-which-crm-stage-to-send https://ethosengine.io/insights/linkedin-qualified-leads-optimization-which-crm-stage-to-send Tue, 06 Oct 2026 12:00:00 GMT LinkedIn now accepts MQL and SQL events for its qualified leads goal. A formula, a stage table and a worked example for choosing the stage to optimise on. https://ethosengine.io/insights/email-bot-clicks-which-funnel-decisions-still-hold https://ethosengine.io/insights/email-bot-clicks-which-funnel-decisions-still-hold Tue, 06 Oct 2026 12:00:00 GMT Published bot click shares run from 16% to 87%. How to reconcile them, measure your own, and decide which email funnel decisions a click can still drive. https://ethosengine.io/insights/three-second-hook-rule-what-platforms-measure https://ethosengine.io/insights/three-second-hook-rule-what-platforms-measure Mon, 05 Oct 2026 12:00:00 GMT The 3-second rule is three different metrics. What Meta, TikTok and Instagram count, which hook statistics trace to a study, and how to read your own numbers. https://ethosengine.io/insights/content-freshness-ai-citations-what-counts-as-an-update https://ethosengine.io/insights/content-freshness-ai-citations-what-counts-as-an-update Mon, 05 Oct 2026 12:00:00 GMT AI engines cite recently updated pages, not new ones. What the date-only experiments show, what counts as an update, and how often to review each page type. https://ethosengine.io/insights/ai-max-auto-upgrade-which-settings-to-keep https://ethosengine.io/insights/ai-max-auto-upgrade-which-settings-to-keep Mon, 05 Oct 2026 12:00:00 GMT AI Max is three settings, not one. A decision table, a conversion-sized read rule and a seven-step method for campaigns Google migrated in September 2026. https://ethosengine.io/insights/which-ai-crawlers-to-allow-or-block https://ethosengine.io/insights/which-ai-crawlers-to-allow-or-block Sun, 04 Oct 2026 12:00:00 GMT AI crawler access is decided in three places, and robots.txt is the weakest. A bot by bot decision table and a seven step audit. https://ethosengine.io/insights/september-2026-spam-update-traffic-drop-diagnosis https://ethosengine.io/insights/september-2026-spam-update-traffic-drop-diagnosis Sun, 04 Oct 2026 12:00:00 GMT A traffic drop after 24 September is not proof of a spam update hit. Here is how to read the dates, page groups and queries before you change anything. https://ethosengine.io/insights/how-many-ad-concepts-to-test-meta-tiktok https://ethosengine.io/insights/how-many-ad-concepts-to-test-meta-tiktok Sun, 04 Oct 2026 12:00:00 GMT Count concepts, not ads, and size the count by conversions. The arithmetic, a decision table and a weekly creative testing method for Meta and TikTok. https://ethosengine.io/insights/what-is-digital-authority https://ethosengine.io/insights/what-is-digital-authority Sat, 03 Oct 2026 12:00:00 GMT Digital authority is how much publications, search engines and AI engines trust a brand. It decides who gets recommended when a buyer asks a question. Here is how it is measured and why it now matters more than rankings. https://ethosengine.io/insights/meta-incremental-attribution-vs-7-day-click https://ethosengine.io/insights/meta-incremental-attribution-vs-7-day-click Sat, 03 Oct 2026 12:00:00 GMT Meta's incremental attribution now beats standard windows in independent tests, but only for some brands. A decision table and a five-step reporting method. https://ethosengine.io/insights/how-to-measure-ai-visibility-when-answers-change https://ethosengine.io/insights/how-to-measure-ai-visibility-when-answers-change Sat, 03 Oct 2026 12:00:00 GMT AI answers change between runs. Here is how many questions, engines and repeat runs you need before an AI visibility number means anything. https://ethosengine.io/insights/gate-the-guide-or-leave-it-open https://ethosengine.io/insights/gate-the-guide-or-leave-it-open Sat, 03 Oct 2026 12:00:00 GMT Gated vs ungated content is an arithmetic question. Compare what a form lead is worth with what an open reader is worth, then decide asset by asset. https://ethosengine.io/insights/how-ai-engines-choose-which-brands-to-name https://ethosengine.io/insights/how-ai-engines-choose-which-brands-to-name Fri, 02 Oct 2026 12:00:00 GMT AI engines do not rank pages. They retrieve a short list of sources they trust, read them, and name the brands those sources agree on. Here is what that means for how you earn a mention. https://ethosengine.io/insights/how-to-get-your-brand-cited-by-ai https://ethosengine.io/insights/how-to-get-your-brand-cited-by-ai Thu, 01 Oct 2026 12:00:00 GMT A practical checklist for becoming the brand ChatGPT, Perplexity and Google AI Overviews recommend. Ordered by effort and payoff, with what to fix first. https://ethosengine.io/insights/what-a-da-90-placement-does-for-ai-visibility https://ethosengine.io/insights/what-a-da-90-placement-does-for-ai-visibility Wed, 30 Sep 2026 12:00:00 GMT High-authority placements are the fastest way to move both the press and AI pillars of digital authority. Here is what they change, what they do not, and how to pick the right publication.