TOPICEMAIL TESTING
Email testing
2 insights on email testing. Each opens with the direct answer.
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2026.10.31 · 7 MIN
Hiding the price in a sale email wins the click. Does it win the order?
Leaving prices out of promotional emails lifts clicks. Field experiments find no lift in orders, and one found fewer. When to show the price.
→ 2026.10.17 · 8 MINAI now rewrites each nurture email for its reader. Judge it on meetings, not opens
HubSpot's Nurture Agent rewrites every email per contact. Why its open and click report will flatter it, and how to test it on meetings instead.
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