Find out who ChatGPT, Google and the press recommend instead of you. Then fix it.
Enter your website. We ask 20 buyer questions on three AI engines and Google, check 12 months of press, and score your domain against your competitors. You get one score, the gaps behind it, and the exact placements that close them.
Five short steps. Free account, one full report, no card.
One number that tells you why buyers are not finding you.
- Who AI recommends instead of you. Your three target questions, asked on ChatGPT, Perplexity and Google AI Overviews. Who gets named, in what order.
- Which publications decide it. The sources the engines quote in your category, and which of them have never mentioned you.
- What buyers see when they search your name. How much of page one you control, and whether you appear for the questions that matter.
- Whether machines know who you are. Eight identity checks, from schema on your site to Wikidata. Pass or fail on each.
- How strong your domain is against theirs. Domain authority, referring domains, ranking keywords and page speed, next to your strongest competitor.
- A fix for every gap. Each gap maps to a placement or service you can order from the report.
Four steps. Two minutes of your time.
- 01Tell us your brandYour website, what you sell, who buys it, and up to three competitors.
- 02Pick three questionsThe questions your ideal customer asks ChatGPT or Google. We suggest them; you edit.
- 03We run the report20 questions on three AI engines and Google, 12 months of press, eight identity checks and your domain data. About two minutes.
- 04Close the gapsEvery gap points to a placement or service in the marketplace. Order it from the report, track it to the live link.
Buyers stopped reading ten blue links. They ask, and they get a shortlist.
If your brand is not on that shortlist, you are not losing the deal. You were never in it.
ChatGPT, Perplexity and Google AI Overviews do not rank pages. They read a short list of sources they already trust, in your category, and name the brands those sources agree on.
So the question is not “how do I rank?” It is: which publications do the engines read, and do they mention you? Most brands have never looked. Their competitors show up in the answer because they are in the sources. That is the whole mechanism.
The report shows you the sources, the mentions, and the gap. The marketplace sells the placements that close it: real articles in the publications the engines already trust, 1,600 of them, priced per placement.
1,600+ publications. Priced per placement.
When the report shows a gap, you order the exact placement that closes it: a real article in a publication AI engines and Google already trust. International editions for most titles.
in the marketplace
domain authority 90+
turnaround
- Forbes
- TechCrunch
- Reuters
- Wall Street Journal
- Business Insider
- Yahoo Finance
- USA Today
- Time
- Fortune
- Entrepreneur
- LA Times
- The Independent
- The Times
- Rolling Stone
- Variety
- Adweek
- VentureBeat
- Ars Technica
- Digital Trends
- MSN
- Benzinga
- Apple News
- The Next Web
Placements are sponsored, contributed or syndicated articles arranged with each publication and labelled according to its policy. Publication names are trademarks of their owners; none is affiliated with or endorses Ethos Engine. Availability, turnaround and whether a link is followed vary by title; no ranking or AI-mention result is guaranteed.
Start free. Pay when you want to move the score.
The first report costs nothing. Paid plans add tracking, competitors, the placement marketplace and 1-on-1 calls with the founder. Every paid plan starts with a call: you pick it, we talk, and it is switched on during the call.
See where you stand.
- Dashboard with your Digital Authority Score
- One full Digital Authority Report
- Recommendations for every gap
Track your score every month, with a strategist on the line.
- Everything in Free
- A monthly 1-on-1 strategy call with the founder
- A new report every month
- Score history and trend
- Marketplace: buy the placements your report recommends
- Order tracking, from brief to live link
- Competitors: ranking and domain authority against 3 competitors
Weekly tracking and the full competitor picture.
- Everything in Starter
- Two 1-on-1 calls a month: strategy and review
- A new report every week
- Track up to 10 competitors
- AI answers: who each engine recommends, prompt by prompt
- Sources: the publications AI engines cite, and where you are missing
Everything, with weekly hands-on direction.
- Everything in Growth
- A weekly 1-on-1 call with the founder
- A new report any day you need one
- ROAS tracker: return on every placement and campaign
- Priority support
Prices in US dollars, excluding tax. Every plan starts with the free report. To go paid you book a call with the founder from inside the platform; payment and activation happen on the call, nothing is charged online. Paid plans renew automatically until cancelled; cancel any time, effective at the end of the paid period. Placements in the marketplace are priced per publication. See the Terms and Refund policy.
You've got questions. Short answers.
What is digital authority?
How much publications, search engines and AI engines trust your brand. It decides who gets recommended when a buyer asks a question. Read the full definition.
Is the report free?
Yes. Create a free account and you get your dashboard, your Digital Authority Score and one full report with its recommendations. Tracking over time, competitor comparison and the placement marketplace are on the paid plans.
How much does it cost?
The first report is free. Paid plans are Starter at $499 a month, Growth at $899 and Authority at $1,500, with 30% off when billed annually. Every paid plan includes 1-on-1 calls with the founder: monthly on Starter, twice a month on Growth, weekly on Authority. To start a paid plan you book a call; it is activated on the call, with no online checkout. Press placements are priced per publication in the marketplace. See the plans.
How is the score calculated?
From five pillars, each measured against live engines and data providers. AI visibility counts for 30%, press coverage for 25%, and search presence, brand entity and organic authority for 15% each. Any pillar that cannot be measured is left out and the rest are re-weighted. How the engines pick who to name.
Why can the score change between runs?
AI engines do not give the same answer every time. Expect the AI visibility pillar to move a few points.
What do you sell?
Placements in publications, copywriting and ad campaigns. The report shows where you are missing. You decide what to request. What a placement actually does.
We practise what we measure.
Short, cited notes on how the press, Google and AI engines decide who to recommend. All insights →
Get in before your competitors do.
Your Digital Authority Score, who gets recommended instead of you for your three target questions, and the placements that fix each gap. Your first report is free.
Five short steps · free account · one full report · no card